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What's behind rovian thinking?

bernardpliers over at DailyKos takes a look at why the GOP has been so successful in steering the political debate in America.  The discussion that follows his posting is a good one and should be mandatory reading for all democratic campaign officials.

This is a prime example of where truth doesn't matter.  The human brain simply recognizes if it is heard a story before, not necessarily if it was a true or false story.  Anyone who has taken Logic 101 in college can probably relate to this discrepency. 

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